Problem
Most mobile craps games oversimplify the table: bets vanish between rolls, rules feel arcade-like, and newcomers never learn how real casino craps actually works.
The client needed an entertainment-only (18+) simulator that stays faithful to live-table flow — including leaving bets on the table — plus a structured way for players to learn Pass Line, Come, Place, Odds, and proposition bets without risking real money.
Role
End-to-end mobile game engineering — gameplay systems, casino-accurate UX, tutorials, and Play Store delivery.
Timeline Core table MVP, then tutorials, polish, ads integration, and Play Store launch.
Approach
Emirates ITS engineered Press It! Craps as a casino-accurate mobile simulator: authentic table layout, chip-based betting, persistent bets between rolls, and a polished UI that mirrors the green-felt experience players expect.
We built a step-by-step Learn to Play path covering foundations, working the numbers, and strategy practice — so beginners can train with confidence and experienced players can test systems before they ever sit at a real table. The live product is entertainment-only, ad-supported, and published on Google Play with no real-money gambling.
Result
Press It! gives players a faithful craps practice environment on mobile — built end to end by Emirates ITS for Ember Digital, live on Google Play as a free entertainment simulator for adults (18+).
- Casino-accurate
- Real table flow & bet persistence
- Learn mode
- Step-by-step craps tutorials
- Strategy practice
- Risk-free betting rehearsal
- Google Play
- Live Android release