Case study Mobile Game

Press It!

Casino-accurate Authentic craps flow with persistent bets between rolls

Realistic free craps simulator — learn the game and play just for fun, with casino-accurate table behaviour on mobile.

Problem

Most mobile craps games oversimplify the table: bets vanish between rolls, rules feel arcade-like, and newcomers never learn how real casino craps actually works.

The client needed an entertainment-only (18+) simulator that stays faithful to live-table flow — including leaving bets on the table — plus a structured way for players to learn Pass Line, Come, Place, Odds, and proposition bets without risking real money.

Role

End-to-end mobile game engineering — gameplay systems, casino-accurate UX, tutorials, and Play Store delivery.

Timeline Core table MVP, then tutorials, polish, ads integration, and Play Store launch.

Approach

Emirates ITS engineered Press It! Craps as a casino-accurate mobile simulator: authentic table layout, chip-based betting, persistent bets between rolls, and a polished UI that mirrors the green-felt experience players expect.

We built a step-by-step Learn to Play path covering foundations, working the numbers, and strategy practice — so beginners can train with confidence and experienced players can test systems before they ever sit at a real table. The live product is entertainment-only, ad-supported, and published on Google Play with no real-money gambling.

Result

Press It! gives players a faithful craps practice environment on mobile — built end to end by Emirates ITS for Ember Digital, live on Google Play as a free entertainment simulator for adults (18+).

Casino-accurate
Real table flow & bet persistence
Learn mode
Step-by-step craps tutorials
Strategy practice
Risk-free betting rehearsal
Google Play
Live Android release

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From mobile apps to custom platforms — scoped honestly and shipped in phases.